Direct to Consumer Retention Topics
How to Train Your List for BFCM Promotions
Techniques to warm and engage your list before BFCM sales start. For enterprise brands, Black Friday and Cyber Monday (BFCM) represent both opportunity and risk. The opportunity is obvious: unmatched...
How to Train Your List for BFCM Promotions
Techniques to warm and engage your list before BFCM sales start. For enterprise brands, Black Friday and Cyber Monday (BFCM) represent both opportunity and risk. The opportunity is obvious: unmatched...
Post-BFCM Churn Prevention Tactics
Post-BFCM Churn Prevention Tactics How to prevent customer drop-off after holiday sales end. Every November, brands celebrate record-breaking sales from Black Friday and Cyber Monday (BFCM). But by January, many...
Post-BFCM Churn Prevention Tactics
Post-BFCM Churn Prevention Tactics How to prevent customer drop-off after holiday sales end. Every November, brands celebrate record-breaking sales from Black Friday and Cyber Monday (BFCM). But by January, many...
Creative Testing Strategies Leading Into BFCM
How to test email and SMS creative pre-BFCM for best results. Black Friday and Cyber Monday (BFCM) aren’t just the biggest sales events of the year — they’re also the...
Creative Testing Strategies Leading Into BFCM
How to test email and SMS creative pre-BFCM for best results. Black Friday and Cyber Monday (BFCM) aren’t just the biggest sales events of the year — they’re also the...
Multilingual Klaviyo: The Best Options for Flow...
Do this today: Add a language preference field to your Klaviyo profiles and wire one real email to honor it—today, not “after the replatform.” Create a profile property called lang...
Multilingual Klaviyo: The Best Options for Flow...
Do this today: Add a language preference field to your Klaviyo profiles and wire one real email to honor it—today, not “after the replatform.” Create a profile property called lang...
Email Deliverability for Shopify DTC Brands: Th...
Do this today (20 minutes): In Klaviyo, enable a dedicated sending domain and publish the three DNS records Klaviyo provides (2× DKIM CNAME, 1× tracking CNAME). Then add a basic...
Email Deliverability for Shopify DTC Brands: Th...
Do this today (20 minutes): In Klaviyo, enable a dedicated sending domain and publish the three DNS records Klaviyo provides (2× DKIM CNAME, 1× tracking CNAME). Then add a basic...
The Ultimate Guide to Retention Marketing for D...
Do this today (15 minutes): Launch a Second-Order Accelerator in Klaviyo: clone your post-purchase flow and add (1) a zero-party data question—“What result are you after next?”—captured via a one-click...
The Ultimate Guide to Retention Marketing for D...
Do this today (15 minutes): Launch a Second-Order Accelerator in Klaviyo: clone your post-purchase flow and add (1) a zero-party data question—“What result are you after next?”—captured via a one-click...