Direct to Consumer Retention Topics
5 High-ROI Post-Purchase Flows for BFCM Shoppers
How to turn BFCM buyers into loyal repeat customers. Black Friday and Cyber Monday (BFCM) bring a flood of new customers — many of whom may only be shopping for...
5 High-ROI Post-Purchase Flows for BFCM Shoppers
How to turn BFCM buyers into loyal repeat customers. Black Friday and Cyber Monday (BFCM) bring a flood of new customers — many of whom may only be shopping for...
The Most Exciting Releases from Klaviyo Boston:...
When Sticky Digital attends a Klaviyo event, we’re not there to applaud the hype. We’re there to ask the only questions that matter: Will this change the lives of our...
The Most Exciting Releases from Klaviyo Boston:...
When Sticky Digital attends a Klaviyo event, we’re not there to applaud the hype. We’re there to ask the only questions that matter: Will this change the lives of our...
Optimizing Email Deliverability Before BFCM
Optimizing Email Deliverability Before BFCM Steps to warm your domain, clean your list, and boost inboxing before BFCM. Every Black Friday and Cyber Monday (BFCM), brands push email infrastructure to...
Optimizing Email Deliverability Before BFCM
Optimizing Email Deliverability Before BFCM Steps to warm your domain, clean your list, and boost inboxing before BFCM. Every Black Friday and Cyber Monday (BFCM), brands push email infrastructure to...
Retention-Focused Offer Strategies for BFCM
How to craft offers that build long-term loyalty instead of one-time buyers Every Black Friday/Cyber Monday (BFCM), brands default to steep discounts and volume-at-all-costs. That model boosts orders briefly—but erodes...
Retention-Focused Offer Strategies for BFCM
How to craft offers that build long-term loyalty instead of one-time buyers Every Black Friday/Cyber Monday (BFCM), brands default to steep discounts and volume-at-all-costs. That model boosts orders briefly—but erodes...
BFCM Lifecycle Marketing Plays: Retention Strat...
BFCM Isn’t a Weekend—It’s a Lifecycle Moment Black Friday / Cyber Monday (BFCM) is often treated like a short, high-stakes sprint—win the weekend, count the revenue, move on. But that’s...
BFCM Lifecycle Marketing Plays: Retention Strat...
BFCM Isn’t a Weekend—It’s a Lifecycle Moment Black Friday / Cyber Monday (BFCM) is often treated like a short, high-stakes sprint—win the weekend, count the revenue, move on. But that’s...
Engagement as a Leading Indicator of Revenue: H...
The New Retention Reality For years, ecommerce brands treated engagement metrics—email open rates, loyalty point redemptions, and repeat purchase cadence—as “nice to have.” That mindset no longer works. Acquisition costs...
Engagement as a Leading Indicator of Revenue: H...
The New Retention Reality For years, ecommerce brands treated engagement metrics—email open rates, loyalty point redemptions, and repeat purchase cadence—as “nice to have.” That mindset no longer works. Acquisition costs...