Direct to Consumer Retention Topics
Deliverability at Scale: Global & Multilingual ...
Do this today: publish a one-page Global Messaging Control Sheet. If you run email/SMS in more than one country or language, this page is your spine. Language & locale map:...
Deliverability at Scale: Global & Multilingual ...
Do this today: publish a one-page Global Messaging Control Sheet. If you run email/SMS in more than one country or language, this page is your spine. Language & locale map:...
Deliverability at Scale: Attribution, Increment...
Do this today: publish a one–slide Messaging P&L your CFO can read in 60 seconds. Five lines. No fluff. Holdout-adjusted RPR (flows vs. campaigns) for last 7 and 28 days....
Deliverability at Scale: Attribution, Increment...
Do this today: publish a one–slide Messaging P&L your CFO can read in 60 seconds. Five lines. No fluff. Holdout-adjusted RPR (flows vs. campaigns) for last 7 and 28 days....
Migration Playbook: Enterprise ESP/SMS Replatfo...
Do this today: write a one-page Cutover Reality Check before you schedule a single migration meeting. Business dials for day 0 → day 45: holdout-adjusted RPR (flows vs. campaigns), complaint...
Migration Playbook: Enterprise ESP/SMS Replatfo...
Do this today: write a one-page Cutover Reality Check before you schedule a single migration meeting. Business dials for day 0 → day 45: holdout-adjusted RPR (flows vs. campaigns), complaint...
Security, Privacy & Compliance Deep Dive for Me...
Do this today: ask every current or prospective messaging partner for a single-PDF Security, Privacy & Compliance Brief. If they don’t have it, you just finished vendor selection. Your one-pager...
Security, Privacy & Compliance Deep Dive for Me...
Do this today: ask every current or prospective messaging partner for a single-PDF Security, Privacy & Compliance Brief. If they don’t have it, you just finished vendor selection. Your one-pager...
Pricing & Staffing Models Explained: What Enter...
Do this today: Build a one–page Retention Cost Reality Check you can take to procurement. Define success dials for 90 days: holdout-adjusted Revenue per Recipient (RPR), 30-day second-purchase rate, inbox...
Pricing & Staffing Models Explained: What Enter...
Do this today: Build a one–page Retention Cost Reality Check you can take to procurement. Define success dials for 90 days: holdout-adjusted Revenue per Recipient (RPR), 30-day second-purchase rate, inbox...
RFP Template + Scoring Rubric for Email & SMS A...
Do this today: Draft a one-page Intent-Aligned RFP Brief you can send before you ever issue a long RFP. Five bullets. No fluff. Outcomes: In 90 days we must move...
RFP Template + Scoring Rubric for Email & SMS A...
Do this today: Draft a one-page Intent-Aligned RFP Brief you can send before you ever issue a long RFP. Five bullets. No fluff. Outcomes: In 90 days we must move...