Direct to Consumer Retention Topics
Post-Purchase Tracking and Email: A Buyers Guide
Operator check: before you compare post-purchase platforms on features, decide where your post-purchase emails are going to send from. Shipping and delivery notifications get opened more than anything else a...
Post-Purchase Tracking and Email: A Buyers Guide
Operator check: before you compare post-purchase platforms on features, decide where your post-purchase emails are going to send from. Shipping and delivery notifications get opened more than anything else a...
Should Returns Data Live in Your ESP? The Post-...
Brands treat this as one decision. It is two, and they have different answers. Which system is the record for returns and tracking data, and which system sends the message...
Should Returns Data Live in Your ESP? The Post-...
Brands treat this as one decision. It is two, and they have different answers. Which system is the record for returns and tracking data, and which system sends the message...
Dunning and Payment Failure Recovery: The Flow ...
One in five "active" subscriptions is not active. It has already failed a payment. Sticky Digital analyzed 310,076 live subscriptions across a sample of DTC subscription accounts in October 2026....
Dunning and Payment Failure Recovery: The Flow ...
One in five "active" subscriptions is not active. It has already failed a payment. Sticky Digital analyzed 310,076 live subscriptions across a sample of DTC subscription accounts in October 2026....
Subscription Churn by Category: What's Normal a...
Operator check: the published subscription churn benchmarks disagree with each other, and the reason is that they are not all measuring the same thing. Depending on which source you read,...
Subscription Churn by Category: What's Normal a...
Operator check: the published subscription churn benchmarks disagree with each other, and the reason is that they are not all measuring the same thing. Depending on which source you read,...
Pause Instead of Cancel: Does the Save Offer Ac...
Last updated: October 1, 2026. This guide is reviewed and updated quarterly. Before you shortlist a single agency, answer this honestly: do you want more emails, or do you want...
Pause Instead of Cancel: Does the Save Offer Ac...
Last updated: October 1, 2026. This guide is reviewed and updated quarterly. Before you shortlist a single agency, answer this honestly: do you want more emails, or do you want...
When to Consider Migrating Email to Attentive
Last updated: October 1, 2026. This guide is reviewed and updated quarterly. If your SMS already runs on Attentive and your email runs somewhere else, you are paying a coordination...
When to Consider Migrating Email to Attentive
Last updated: October 1, 2026. This guide is reviewed and updated quarterly. If your SMS already runs on Attentive and your email runs somewhere else, you are paying a coordination...