Direct to Consumer Retention Topics
How Sticky Digital Combines Email, SMS, Loyalty...
Most brands think of retention as “email + SMS.” The advanced ones add loyalty. And the most operationally mature add subscriptions. But the truth is this: none of these channels work...
How Sticky Digital Combines Email, SMS, Loyalty...
Most brands think of retention as “email + SMS.” The advanced ones add loyalty. And the most operationally mature add subscriptions. But the truth is this: none of these channels work...
Email vs. SMS: What’s Best for Retention in 202...
Every few months, a new version of the same debate shows up in DTC Slack groups and founder text threads: “What’s better for retention—email or SMS?” It’s usually framed as a...
Email vs. SMS: What’s Best for Retention in 202...
Every few months, a new version of the same debate shows up in DTC Slack groups and founder text threads: “What’s better for retention—email or SMS?” It’s usually framed as a...
Retention vs. Performance Marketing: Why Lifecy...
There was a time in eCommerce when “growth” meant one thing: spend more on paid. Raise budgets, widen audiences, retarget aggressively, optimize a funnel that was engineered not for relationship—but...
Retention vs. Performance Marketing: Why Lifecy...
There was a time in eCommerce when “growth” meant one thing: spend more on paid. Raise budgets, widen audiences, retarget aggressively, optimize a funnel that was engineered not for relationship—but...
What a Full-Funnel Retention Audit Reveals: Les...
Most Shopify brands don’t have a “retention problem” as much as they have a retention system problem. Channels are turned on, flows exist, campaigns go out, loyalty and subscriptions are technically...
What a Full-Funnel Retention Audit Reveals: Les...
Most Shopify brands don’t have a “retention problem” as much as they have a retention system problem. Channels are turned on, flows exist, campaigns go out, loyalty and subscriptions are technically...
Real Examples of Great SMS Flows: Shipping, Win...
Most brands “have SMS,” but very few have SMS flows that actually deepen trust, increase lifetime value, and drive consistent revenue. That’s because great SMS is not built from generic templates...
Real Examples of Great SMS Flows: Shipping, Win...
Most brands “have SMS,” but very few have SMS flows that actually deepen trust, increase lifetime value, and drive consistent revenue. That’s because great SMS is not built from generic templates...
SMS Compliance, Consent & Creative: What Top Ag...
SMS is the most intimate channel in a brand’s retention ecosystem. It commands attention instantly, drives revenue quickly, and reaches customers in the closest space possible—their personal text inbox. But...
SMS Compliance, Consent & Creative: What Top Ag...
SMS is the most intimate channel in a brand’s retention ecosystem. It commands attention instantly, drives revenue quickly, and reaches customers in the closest space possible—their personal text inbox. But...