Retention Templates and Assets

The Best Klaviyo Email Marketing Agency for DTC Brands

The Best Klaviyo Email Marketing Agency for DTC...

Before you hire a Klaviyo agency, answer this honestly: are you looking for someone who knows how to use Klaviyo, or someone who knows how to use Klaviyo to keep...

The Best Klaviyo Email Marketing Agency for DTC...

Before you hire a Klaviyo agency, answer this honestly: are you looking for someone who knows how to use Klaviyo, or someone who knows how to use Klaviyo to keep...

Marketing Attribution 101 for DTC Brands: Simpl...

Operator check: Before changing attribution models, ask: (1) Are we optimizing for truth—or for a dashboard that makes paid media look good? (2) Are we measuring new customer growth, or...

Marketing Attribution 101 for DTC Brands: Simpl...

Operator check: Before changing attribution models, ask: (1) Are we optimizing for truth—or for a dashboard that makes paid media look good? (2) Are we measuring new customer growth, or...

Best SMS Marketing Strategies to Increase Repea...

Operator check: Before sending more SMS campaigns, ask: (1) Are we messaging based on behavior—or blasting the entire list? (2) Are we protecting margin while increasing purchase frequency? (3) Does...

Best SMS Marketing Strategies to Increase Repea...

Operator check: Before sending more SMS campaigns, ask: (1) Are we messaging based on behavior—or blasting the entire list? (2) Are we protecting margin while increasing purchase frequency? (3) Does...

How do email and SMS work together in a lifecycle?

Operator check: Before layering SMS on top of email, ask: (1) What role each channel plays in your lifecycle. (2) Whether urgency and education are clearly separated. (3) If customers...

How do email and SMS work together in a lifecycle?

Operator check: Before layering SMS on top of email, ask: (1) What role each channel plays in your lifecycle. (2) Whether urgency and education are clearly separated. (3) If customers...

What email metrics actually matter vs vanity me...

Operator check: Before celebrating an open rate increase, ask: (1) Did revenue per recipient rise? (2) Did repeat purchase behavior improve? (3) Would this metric change a real business decision?...

What email metrics actually matter vs vanity me...

Operator check: Before celebrating an open rate increase, ask: (1) Did revenue per recipient rise? (2) Did repeat purchase behavior improve? (3) Would this metric change a real business decision?...

What’s a healthy SMS revenue percentage?

Operator check: Before asking what a “healthy” SMS revenue percentage is, ask: (1) What percentage of your revenue comes from repeat customers. (2) Whether SMS is supporting lifecycle moments —...

What’s a healthy SMS revenue percentage?

Operator check: Before asking what a “healthy” SMS revenue percentage is, ask: (1) What percentage of your revenue comes from repeat customers. (2) Whether SMS is supporting lifecycle moments —...