Direct to Consumer Retention Topics
What’s a good unsubscribe rate for SMS?
Operator check: Before worrying about your SMS unsubscribe rate, ask: (1) Are people opting out because they’re annoyed—or because they never wanted to opt in? (2) Has your SMS frequency...
What’s a good unsubscribe rate for SMS?
Operator check: Before worrying about your SMS unsubscribe rate, ask: (1) Are people opting out because they’re annoyed—or because they never wanted to opt in? (2) Has your SMS frequency...
What email flows actually drive the most revenue?
Operator check: Before building another automation, ask: (1) Which flows actually drive second purchases and repeat behavior. (2) Whether your highest-revenue emails are lifecycle-triggered or calendar-based. (3) If your team...
What email flows actually drive the most revenue?
Operator check: Before building another automation, ask: (1) Which flows actually drive second purchases and repeat behavior. (2) Whether your highest-revenue emails are lifecycle-triggered or calendar-based. (3) If your team...
How often should I text customers without annoy...
Operator check: Before increasing SMS volume, ask: (1) What behavior this message is reinforcing. (2) Whether the customer would expect to receive this text. (3) If you’d personally stay subscribed...
How often should I text customers without annoy...
Operator check: Before increasing SMS volume, ask: (1) What behavior this message is reinforcing. (2) Whether the customer would expect to receive this text. (3) If you’d personally stay subscribed...
Why are my email open rates or click rates drop...
Operator check: Before blaming subject lines or “fatigue,” ask: (1) What changed in your segmentation, suppression, or volume over the last 90 days. (2) Whether your engaged cohort is shrinking...
Why are my email open rates or click rates drop...
Operator check: Before blaming subject lines or “fatigue,” ask: (1) What changed in your segmentation, suppression, or volume over the last 90 days. (2) Whether your engaged cohort is shrinking...
Is SMS actually worth it for eCommerce?
Operator check: Before turning on SMS for your ecommerce brand, ask: (1) What role SMS will play in your lifecycle—not just what revenue it might drive. (2) Whether your team...
Is SMS actually worth it for eCommerce?
Operator check: Before turning on SMS for your ecommerce brand, ask: (1) What role SMS will play in your lifecycle—not just what revenue it might drive. (2) Whether your team...
How many emails should I send per week without ...
Operator check: Before increasing email volume, answer: (1) Which lifecycle stage actually needs more communication. (2) Whether your most engaged customers are asking for more—or tolerating more. (3) If you...
How many emails should I send per week without ...
Operator check: Before increasing email volume, answer: (1) Which lifecycle stage actually needs more communication. (2) Whether your most engaged customers are asking for more—or tolerating more. (3) If you...