Direct to Consumer Retention Topics
Email Segmentation That Actually Improves Lifet...
Segmentation isn’t about slicing your list into a hundred tiny piles. It’s about sending the next honest message to the next right group so people buy again—without burning the list...
Email Segmentation That Actually Improves Lifet...
Segmentation isn’t about slicing your list into a hundred tiny piles. It’s about sending the next honest message to the next right group so people buy again—without burning the list...
Email Deliverability Playbook for a Shopify Brands
Why deliverability matters for lifetime value Foundations: domains, authentication, and list hygiene Warmup & ramp rules for new or cold programs Ongoing list hygiene that doesn’t nuke growth Smart...
Email Deliverability Playbook for a Shopify Brands
Why deliverability matters for lifetime value Foundations: domains, authentication, and list hygiene Warmup & ramp rules for new or cold programs Ongoing list hygiene that doesn’t nuke growth Smart...
Deliverability at Scale: How Enterprises Protec...
Do this today: publish a one-page Deliverability Control Sheet your team updates every Monday. Five lines. No fluff. Domain health: dedicated sender domain (news.brand.com), SPF/DKIM aligned, DMARC policy and aggregate...
Deliverability at Scale: How Enterprises Protec...
Do this today: publish a one-page Deliverability Control Sheet your team updates every Monday. Five lines. No fluff. Domain health: dedicated sender domain (news.brand.com), SPF/DKIM aligned, DMARC policy and aggregate...
Email & SMS Automation Best Practices
Why automations matter more than you think Architecture that doesn’t collapse under growth Foundational flows you must get right Personalization that respects people Timing, frequency, and smart quiet Content...
Email & SMS Automation Best Practices
Why automations matter more than you think Architecture that doesn’t collapse under growth Foundational flows you must get right Personalization that respects people Timing, frequency, and smart quiet Content...
Retention & Lifetime Value Testing: The Hardest...
Big wins rarely come from one heroic send. They come from a steady drumbeat of small experiments that compound into better retention, higher lifetime value, and calmer weeks. Here’s how...
Retention & Lifetime Value Testing: The Hardest...
Big wins rarely come from one heroic send. They come from a steady drumbeat of small experiments that compound into better retention, higher lifetime value, and calmer weeks. Here’s how...
Increase CLTV from BFCM Buyers: A 90-Day Operat...
Black Friday/Cyber Monday is not a weekend. It’s an intake valve. If you don’t have a clear plan to convert that surge into repeatable, profitable behavior, you’ve traded margin for...
Increase CLTV from BFCM Buyers: A 90-Day Operat...
Black Friday/Cyber Monday is not a weekend. It’s an intake valve. If you don’t have a clear plan to convert that surge into repeatable, profitable behavior, you’ve traded margin for...