Direct to Consumer Retention Topics
Zero-Party Data 101: Winning Trust through Dire...
firWhy it matters: Privacy is tightening, third-party data is fading, and spray-and-pray is over. Zero-party data (ZPD) lets you personalize with consent, not guesswork. Most brands still try to out-yell...
Zero-Party Data 101: Winning Trust through Dire...
firWhy it matters: Privacy is tightening, third-party data is fading, and spray-and-pray is over. Zero-party data (ZPD) lets you personalize with consent, not guesswork. Most brands still try to out-yell...
Prep Your Shopify Tech Stack for BFCM: The Rete...
Black Friday/Cyber Monday isn’t just “more sends.” It’s a full-system stress test. Spikes in traffic, checkout starts, replies, and returns will expose every weak seam in your ESP, SMS, events,...
Prep Your Shopify Tech Stack for BFCM: The Rete...
Black Friday/Cyber Monday isn’t just “more sends.” It’s a full-system stress test. Spikes in traffic, checkout starts, replies, and returns will expose every weak seam in your ESP, SMS, events,...
Zero-Party Data for BFCM: Personalize Holiday C...
bfcmBlack Friday/Cyber Monday (BFCM) is the loudest weekend of the year. Most brands respond by shouting. Retention-first brands respond by listening—then speaking directly to what each customer wants. Zero-party data...
Zero-Party Data for BFCM: Personalize Holiday C...
bfcmBlack Friday/Cyber Monday (BFCM) is the loudest weekend of the year. Most brands respond by shouting. Retention-first brands respond by listening—then speaking directly to what each customer wants. Zero-party data...
30-Day Post-Purchase Retention Calendar: Turn F...
A customer’s first month with your brand decides everything: whether they come back, how they talk about you, and how much help they need to get real results. This 30-day...
30-Day Post-Purchase Retention Calendar: Turn F...
A customer’s first month with your brand decides everything: whether they come back, how they talk about you, and how much help they need to get real results. This 30-day...
Email Design Practices: How to Build Messages P...
Great email design is not decoration. It’s a promise kept in public: we will communicate clearly, respect your time, and help you succeed. When design supports that promise, emails become...
Email Design Practices: How to Build Messages P...
Great email design is not decoration. It’s a promise kept in public: we will communicate clearly, respect your time, and help you succeed. When design supports that promise, emails become...
Beyond Opens & Clicks: Better Metrics for Email...
Do this today: Replace “open rate” in your weekly report with a one-slide Messaging Reality Check. Report Revenue per Recipient (RPR) separately for flows and campaigns in email and SMS....
Beyond Opens & Clicks: Better Metrics for Email...
Do this today: Replace “open rate” in your weekly report with a one-slide Messaging Reality Check. Report Revenue per Recipient (RPR) separately for flows and campaigns in email and SMS....