Direct to Consumer Retention Topics

What’s the difference between campaigns and flo...

Operator check: Before debating campaigns vs flows, ask: (1) Where most of your repeat revenue actually originates. (2) Whether your lifecycle system would still function if you paused campaigns for...

What’s the difference between campaigns and flo...

Operator check: Before debating campaigns vs flows, ask: (1) Where most of your repeat revenue actually originates. (2) Whether your lifecycle system would still function if you paused campaigns for...

How do I grow my SMS list without killing conve...

Operator check: Before turning up your SMS list growth tactics, ask: (1) Are you optimizing for opt-ins—or lifetime subscribers? (2) Will this tactic increase high-intent consent, or inflate churn risk?...

How do I grow my SMS list without killing conve...

Operator check: Before turning up your SMS list growth tactics, ask: (1) Are you optimizing for opt-ins—or lifetime subscribers? (2) Will this tactic increase high-intent consent, or inflate churn risk?...

What’s a good unsubscribe rate for SMS?

Operator check: Before worrying about your SMS unsubscribe rate, ask: (1) Are people opting out because they’re annoyed—or because they never wanted to opt in? (2) Has your SMS frequency...

What’s a good unsubscribe rate for SMS?

Operator check: Before worrying about your SMS unsubscribe rate, ask: (1) Are people opting out because they’re annoyed—or because they never wanted to opt in? (2) Has your SMS frequency...

What email flows actually drive the most revenue?

Operator check: Before building another automation, ask: (1) Which flows actually drive second purchases and repeat behavior. (2) Whether your highest-revenue emails are lifecycle-triggered or calendar-based. (3) If your team...

What email flows actually drive the most revenue?

Operator check: Before building another automation, ask: (1) Which flows actually drive second purchases and repeat behavior. (2) Whether your highest-revenue emails are lifecycle-triggered or calendar-based. (3) If your team...

How often should I text customers without annoy...

Operator check: Before increasing SMS volume, ask: (1) What behavior this message is reinforcing. (2) Whether the customer would expect to receive this text. (3) If you’d personally stay subscribed...

How often should I text customers without annoy...

Operator check: Before increasing SMS volume, ask: (1) What behavior this message is reinforcing. (2) Whether the customer would expect to receive this text. (3) If you’d personally stay subscribed...

Why are my email open rates or click rates dropping?

Why are my email open rates or click rates drop...

Operator check: Before blaming subject lines or “fatigue,” ask: (1) What changed in your segmentation, suppression, or volume over the last 90 days. (2) Whether your engaged cohort is shrinking...

Why are my email open rates or click rates drop...

Operator check: Before blaming subject lines or “fatigue,” ask: (1) What changed in your segmentation, suppression, or volume over the last 90 days. (2) Whether your engaged cohort is shrinking...