Direct to Consumer Retention Topics

Creative Testing Strategies Leading Into BFCM

How to test email and SMS creative pre-BFCM for best results. Black Friday and Cyber Monday (BFCM) aren’t just the biggest sales events of the year — they’re also the...

Creative Testing Strategies Leading Into BFCM

How to test email and SMS creative pre-BFCM for best results. Black Friday and Cyber Monday (BFCM) aren’t just the biggest sales events of the year — they’re also the...

Multilingual Klaviyo: The Best Options for Flow...

Do this today: Add a language preference field to your Klaviyo profiles and wire one real email to honor it—today, not “after the replatform.” Create a profile property called lang...

Multilingual Klaviyo: The Best Options for Flow...

Do this today: Add a language preference field to your Klaviyo profiles and wire one real email to honor it—today, not “after the replatform.” Create a profile property called lang...

Email Deliverability for Shopify DTC Brands: Th...

Do this today (20 minutes): In Klaviyo, enable a dedicated sending domain and publish the three DNS records Klaviyo provides (2× DKIM CNAME, 1× tracking CNAME). Then add a basic...

Email Deliverability for Shopify DTC Brands: Th...

Do this today (20 minutes): In Klaviyo, enable a dedicated sending domain and publish the three DNS records Klaviyo provides (2× DKIM CNAME, 1× tracking CNAME). Then add a basic...

The Ultimate Guide to Retention Marketing for DTC Brands (2026)

The Ultimate Guide to Retention Marketing for D...

Do this today (15 minutes): Launch a Second-Order Accelerator in Klaviyo: clone your post-purchase flow and add (1) a zero-party data question—“What result are you after next?”—captured via a one-click...

The Ultimate Guide to Retention Marketing for D...

Do this today (15 minutes): Launch a Second-Order Accelerator in Klaviyo: clone your post-purchase flow and add (1) a zero-party data question—“What result are you after next?”—captured via a one-click...

How to Segment Your List for Maximum BFCM ROI

Best practices for segmenting customers by lifecycle stage, purchase history, and engagement before BFCM. Black Friday and Cyber Monday (BFCM) are the year’s biggest conversion windows. For retention-driven brands, the...

How to Segment Your List for Maximum BFCM ROI

Best practices for segmenting customers by lifecycle stage, purchase history, and engagement before BFCM. Black Friday and Cyber Monday (BFCM) are the year’s biggest conversion windows. For retention-driven brands, the...

5 High-ROI Post-Purchase Flows for BFCM Shoppers

How to turn BFCM buyers into loyal repeat customers. Black Friday and Cyber Monday (BFCM) bring a flood of new customers — many of whom may only be shopping for...

5 High-ROI Post-Purchase Flows for BFCM Shoppers

How to turn BFCM buyers into loyal repeat customers. Black Friday and Cyber Monday (BFCM) bring a flood of new customers — many of whom may only be shopping for...