Direct to Consumer Retention Topics
Loyalty + Subscriptions for BFCM: How to Maximi...
Black Friday/Cyber Monday (BFCM) is where most brands try to win on discount. Retention-first brands win on design—of incentives, of journeys, and of expectations. The most resilient BFCM systems pair...
Loyalty + Subscriptions for BFCM: How to Maximi...
Black Friday/Cyber Monday (BFCM) is where most brands try to win on discount. Retention-first brands win on design—of incentives, of journeys, and of expectations. The most resilient BFCM systems pair...
A/B Testing Your BFCM Offers: How to Maximize C...
Black Friday/Cyber Monday (BFCM) is the Super Bowl of ecommerce. But unlike sports, there’s only one shot each year. Brands pour months of energy and budget into preparing offers, only...
A/B Testing Your BFCM Offers: How to Maximize C...
Black Friday/Cyber Monday (BFCM) is the Super Bowl of ecommerce. But unlike sports, there’s only one shot each year. Brands pour months of energy and budget into preparing offers, only...
How to Build a Post-Purchase Flow That Retains ...
Do this today (20 minutes): In Klaviyo, clone your current Post-Purchase flow and add a new first branch: “Order contains SKU from Collection = Starter/First-Time”. For that branch, insert a...
How to Build a Post-Purchase Flow That Retains ...
Do this today (20 minutes): In Klaviyo, clone your current Post-Purchase flow and add a new first branch: “Order contains SKU from Collection = Starter/First-Time”. For that branch, insert a...
The Complete Guide to SMS Marketing for DTC Gro...
Do this today (20 minutes): In your SMS platform (we commonly implement on our top partner Attentive or Yotpo SMS), add a compliant pre-permission prompt to your most-visited page that...
The Complete Guide to SMS Marketing for DTC Gro...
Do this today (20 minutes): In your SMS platform (we commonly implement on our top partner Attentive or Yotpo SMS), add a compliant pre-permission prompt to your most-visited page that...
How to Train Your List for BFCM Promotions
Techniques to warm and engage your list before BFCM sales start. For enterprise brands, Black Friday and Cyber Monday (BFCM) represent both opportunity and risk. The opportunity is obvious: unmatched...
How to Train Your List for BFCM Promotions
Techniques to warm and engage your list before BFCM sales start. For enterprise brands, Black Friday and Cyber Monday (BFCM) represent both opportunity and risk. The opportunity is obvious: unmatched...
Post-BFCM Churn Prevention Tactics
Post-BFCM Churn Prevention Tactics How to prevent customer drop-off after holiday sales end. Every November, brands celebrate record-breaking sales from Black Friday and Cyber Monday (BFCM). But by January, many...
Post-BFCM Churn Prevention Tactics
Post-BFCM Churn Prevention Tactics How to prevent customer drop-off after holiday sales end. Every November, brands celebrate record-breaking sales from Black Friday and Cyber Monday (BFCM). But by January, many...