Direct to Consumer Retention Topics
How Sticky Digital Uses Creative Testing to Mak...
The Myth: Creative Testing Is for Ads, Not Email In most DTC marketing orgs, “creative testing” lives in paid social or CRO. Email sits quietly in the background—measured by opens,...
How Sticky Digital Uses Creative Testing to Mak...
The Myth: Creative Testing Is for Ads, Not Email In most DTC marketing orgs, “creative testing” lives in paid social or CRO. Email sits quietly in the background—measured by opens,...
How We 3X'd Revenue With Abandoned Cart Emails
Operator check: Before “optimizing” abandoned cart, ask: (1) Are we recovering intent—or bribing it with discounts? (2) Are we sending at the right moment—or just sending more? (3) Would this...
How We 3X'd Revenue With Abandoned Cart Emails
Operator check: Before “optimizing” abandoned cart, ask: (1) Are we recovering intent—or bribing it with discounts? (2) Are we sending at the right moment—or just sending more? (3) Would this...
Why Smart Brands Are Switching from In-House to...
The Shift: From Internal Teams to Strategic Partners In the early DTC boom, brands built email in-house because it was “cheaper.” A few designers, a marketer, a Klaviyo login—and you...
Why Smart Brands Are Switching from In-House to...
The Shift: From Internal Teams to Strategic Partners In the early DTC boom, brands built email in-house because it was “cheaper.” A few designers, a marketer, a Klaviyo login—and you...
Automated Flows vs. Campaigns: How Sticky Digit...
Flows vs. campaigns: precise definitions Automated flows are lifecycle sequences triggered by customer behavior or attributes (sign-up, browse, add-to-cart, purchase, subscription milestone, predicted churn). They run in the background, quietly...
Automated Flows vs. Campaigns: How Sticky Digit...
Flows vs. campaigns: precise definitions Automated flows are lifecycle sequences triggered by customer behavior or attributes (sign-up, browse, add-to-cart, purchase, subscription milestone, predicted churn). They run in the background, quietly...
Why the Best Email Agencies Don’t Just Design —...
The Design Trap: When Pretty Emails Don’t Perform In the retention world, there’s a dangerous misconception that “good design” equals “good email.” Many agencies stop there—crafting stunning visuals that look...
Why the Best Email Agencies Don’t Just Design —...
The Design Trap: When Pretty Emails Don’t Perform In the retention world, there’s a dangerous misconception that “good design” equals “good email.” Many agencies stop there—crafting stunning visuals that look...
The Ultimate Holiday Loyalty Bonus Playbook: Tu...
Why holiday loyalty beats blanket discounting Campaign framework: the Double Points December blueprint Messaging & creative: copy that builds belonging Channel integration: email, SMS, site, and social Measurement: dashboards, KPIs,...
The Ultimate Holiday Loyalty Bonus Playbook: Tu...
Why holiday loyalty beats blanket discounting Campaign framework: the Double Points December blueprint Messaging & creative: copy that builds belonging Channel integration: email, SMS, site, and social Measurement: dashboards, KPIs,...