Direct to Consumer Retention Topics

Designing a Loyalty Program That Retains Custom...

Do this today (15 minutes): Turn on a “progress-to-perk” block in your next campaign. If you use Yotpo Loyalty, expose each member’s points_balance and points_to_next_reward to Klaviyo profile fields. Add...

Designing a Loyalty Program That Retains Custom...

Do this today (15 minutes): Turn on a “progress-to-perk” block in your next campaign. If you use Yotpo Loyalty, expose each member’s points_balance and points_to_next_reward to Klaviyo profile fields. Add...

Marketing in a Cookieless World: Zero-Party Dat...

Do this today (15 minutes): Launch a one-question preference update in your next email—built with our partner Digioh—asking: “What are you shopping for next?” Map the answer to a Klaviyo...

Marketing in a Cookieless World: Zero-Party Dat...

Do this today (15 minutes): Launch a one-question preference update in your next email—built with our partner Digioh—asking: “What are you shopping for next?” Map the answer to a Klaviyo...

5 Key Moments to Gather Zero-Party Data

Do this today (15 minutes): Add a single-question email preference update to your next campaign—built with Digioh—that asks “What are you shopping for next?” Map the response to a Klaviyo...

5 Key Moments to Gather Zero-Party Data

Do this today (15 minutes): Add a single-question email preference update to your next campaign—built with Digioh—that asks “What are you shopping for next?” Map the response to a Klaviyo...

Zero-Party Data Strategy for Shopify Brands (20...

2026 reality: privacy is tightening, third-party data is fading, and generic blasts are noise. A zero-party data (ZPD) strategy lets you personalize with consent—not guesswork. The DTC brands that will...

Zero-Party Data Strategy for Shopify Brands (20...

2026 reality: privacy is tightening, third-party data is fading, and generic blasts are noise. A zero-party data (ZPD) strategy lets you personalize with consent—not guesswork. The DTC brands that will...

Klaviyo, Mastering Dark Mode: Optimize Your Emails for Both Light and Dark Themes

Klaviyo, Mastering Dark Mode: Optimize Your Ema...

Dark mode isn’t a trend. It’s how millions read. This guide shows exactly how to make Klaviyo emails that look intentional—whether a reader opens in light or dark—without wrecking deliverability,...

Klaviyo, Mastering Dark Mode: Optimize Your Ema...

Dark mode isn’t a trend. It’s how millions read. This guide shows exactly how to make Klaviyo emails that look intentional—whether a reader opens in light or dark—without wrecking deliverability,...

Klaviyo + Shopify Integration: The Ultimate Guide

Operator check: Before connecting Klaviyo to Shopify, ask yourself: (1) Whether your data model will still make sense at 3× volume. (2) If your consent, deliverability, and suppression rules can...

Klaviyo + Shopify Integration: The Ultimate Guide

Operator check: Before connecting Klaviyo to Shopify, ask yourself: (1) Whether your data model will still make sense at 3× volume. (2) If your consent, deliverability, and suppression rules can...