Retention Templates and Assets

Churn Analysis Dashboard (Subscription Edition)

Churn is not a number. Churn is a story you’re refusing to read. Most subscription brands track churn the way people track their weight when they don’t actually want to...

Churn Analysis Dashboard (Subscription Edition)

Churn is not a number. Churn is a story you’re refusing to read. Most subscription brands track churn the way people track their weight when they don’t actually want to...

Subscription “Pause” Policy Guide - Implement a...

Subscription churn is expensive. That’s obvious. What’s less obvious is how often brands make churn worse by designing cancellation like a cliff. When a subscriber goes to cancel, it is...

Subscription “Pause” Policy Guide - Implement a...

Subscription churn is expensive. That’s obvious. What’s less obvious is how often brands make churn worse by designing cancellation like a cliff. When a subscriber goes to cancel, it is...

Dunning Email Template Pack – A collection of e...

Involuntary churn is the most insulting way to lose money. Not because churn is new. Not because subscription is fragile. Not because customers are fickle. But because involuntary churn is...

Dunning Email Template Pack – A collection of e...

Involuntary churn is the most insulting way to lose money. Not because churn is new. Not because subscription is fragile. Not because customers are fickle. But because involuntary churn is...

Subscription Onboarding Checklist – A checklist...

Subscriptions don’t churn because customers are “flaky.” Subscriptions churn because the experience is built like a billing mechanism instead of a service. When a customer subscribes, they are not just...

Subscription Onboarding Checklist – A checklist...

Subscriptions don’t churn because customers are “flaky.” Subscriptions churn because the experience is built like a billing mechanism instead of a service. When a customer subscribes, they are not just...

Re-Engagement Budget Planner – A budget plannin...

Win-back marketing has a reputation problem. Not because re-engagement doesn’t work. It does. Your lapsed customers are usually the highest-leverage growth pool you have—people you already paid to acquire, people...

Re-Engagement Budget Planner – A budget plannin...

Win-back marketing has a reputation problem. Not because re-engagement doesn’t work. It does. Your lapsed customers are usually the highest-leverage growth pool you have—people you already paid to acquire, people...

Shopify Loyalty Apps: Yotpo vs Smile.io vs Rivo (and How to Choose the Right Loyalty Tech for Retention)

Shopify Loyalty Apps: Yotpo vs Smile.io vs Rivo...

Operator check: Before choosing a loyalty platform, ask: (1) What behavior you’re actually trying to change (second purchase, tenure, subscription stickiness). (2) Whether loyalty is reinforcing identity—or just discounting repeat...

Shopify Loyalty Apps: Yotpo vs Smile.io vs Rivo...

Operator check: Before choosing a loyalty platform, ask: (1) What behavior you’re actually trying to change (second purchase, tenure, subscription stickiness). (2) Whether loyalty is reinforcing identity—or just discounting repeat...