The First 30 Days After Purchase Decide Your LTV. Here’s How to Get Them Right.
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If You're Only Focusing on the First Sale, You're Leaving Money Behind
Most Shopify brands stop communicating after the order confirmation. But your most important retention window is the first 30 days. It's where trust is either built or broken. Loyalty, earned or lost.
That's why Sticky Digital created the 30-Day Post-Purchase Journey Calendar—a tactical blueprint for guiding your customers from "thanks for your order" to "ready to buy again."
What Is the 30-Day Post-Purchase Journey Calendar?
This is a free downloadable spreadsheet that shows you exactly what to send, show, or offer during a customer’s first month post-purchase.
Download the 30-Day Post-Purchase Journey Calendar (Excel)
What's inside:
- Daily touchpoint recommendations for email, SMS, loyalty, and CX
- Key message themes and conversion goals for each stage
- Editable columns for segments, channels, and owners
- Built-in prompts for unboxing, reviews, social proof, and retention loops
Who It's For
- Lifecycle marketers managing retention flows and campaign calendars
- DTC founders building their first real retention system
- Shopify teams looking to increase second purchase rate
How to Use It
Step 1: Duplicate and Customize
Make a copy of the calendar. Adjust campaign names, dates, and segments to fit your product lifecycle (shorter for consumables, longer for high-AOV).
Step 2: Map Messaging by Channel
Assign each touchpoint a channel—email, SMS, loyalty, support, packaging, or social. Coordinate timing to avoid channel fatigue and maximize impact.
Step 3: Track, Optimize, Repeat
Use the included fields to assign owners, set CTAs, and track open, click, or conversion performance. This sheet becomes your weekly retention dashboard.
Why It Works
Because retention isn’t a single flow—it’s a layered experience. This calendar makes sure your first 30 days aren't wasted with radio silence or generic automations.
It helps you show up when it matters most—after the customer has given you a chance.
Download the Calendar
Get the 30-Day Post-Purchase Journey Calendar
Need help building your flows or implementing the strategy? Book a free retention audit and we’ll build it with you.