How to Fight the Summer Slump: Your Retention Engagement Toolkit

When Revenue Slows, Retention Gets Real

If you've worked in DTC for more than five minutes, you know the summer slump is real. Campaign metrics dip. Repeat orders slow. Unless you’re selling beach gear, it can feel like your list is asleep.

But summer isn’t the problem—inactivity is. This is when retention strategy matters most. And that’s exactly why we created this toolkit.

What Is the Summer Slump Engagement Toolkit?

The Summer Slump Engagement Toolkit is a downloadable PDF built for Shopify retention marketers looking to protect revenue and momentum during slow months.

Download the Summer Slump Engagement Toolkit

 

Inside, you'll find:

  • Five plug-and-play campaign frameworks
  • SMS engagement ideas for low-activity windows
  • Segmentation prompts based on real reactivation logic
  • Loyalty & referral-based retention strategies
  • Sample copy and scheduling ideas

Who Is It For?

This guide is built for:

  • Retention marketers managing email, SMS, and loyalty flows
  • Shopify DTC brands aiming to improve summer performance
  • Lifecycle teams looking to fill gaps between promos
  • Founders and CMOs who want smarter Q3 retention plays

How to Use the Toolkit (Step-by-Step)

Step 1: Diagnose the Slump

Use tools like GA4 and Klaviyo to identify exactly where you're seeing drop-off. Is it in win-back conversions? Click-to-cart rate? Use our GA4 retention reporting guide for insights.

Step 2: Choose 2–3 Campaigns from the Toolkit

Match your campaign selection to the audience you want to re-engage:

  • "We Miss You" Flow: for disengaged email lists
  • Silent Sale: to move product without over-promoting
  • Loyalty Perks: for customers with unused points

Need help implementing? Our retention strategy team can customize your summer flows.

Step 3: Build Flow Logic

This is where flows outperform campaigns. Use Klaviyo filters to build time-based or engagement-based logic. For example:

  • Email Day 1 — soft re-engagement
  • SMS Day 3 — product recommendation
  • Email Day 5 — loyalty CTA or free shipping

Tip: Avoid blasting your full list. Segment intentionally.

Step 4: Track Micro-Conversions

Sales aren't the only signal of success. Use the toolkit to drive:

  • Quiz completions
  • Account log-ins
  • UGC submissions
  • Loyalty portal views

Map re-engagement KPIs alongside your customer segmentation strategy.

Why This Works

This toolkit uses behavioral data and relationship-driven logic to help you engage your audience without over-sending. Every campaign is designed for:

  • Inbox-respectful timing
  • Segment-safe targeting
  • Retention-first messaging

No more desperate July blasts. Just smarter touchpoints that build loyalty through relevance.

Get the Toolkit

Protect your list. Extend LTV. Stay top-of-mind.

Download the Summer Slump Engagement Toolkit (PDF)

Need expert help implementing? Request a free retention audit and let Sticky Digital help you turn summer into your most strategic season.

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