Direct to Consumer Retention Topics

How to Build a Post-Purchase Flow That Retains ...

Do this today (20 minutes): In Klaviyo, clone your current Post-Purchase flow and add a new first branch: “Order contains SKU from Collection = Starter/First-Time”. For that branch, insert a...

How to Build a Post-Purchase Flow That Retains ...

Do this today (20 minutes): In Klaviyo, clone your current Post-Purchase flow and add a new first branch: “Order contains SKU from Collection = Starter/First-Time”. For that branch, insert a...

The Complete Guide to SMS Marketing for DTC Gro...

Do this today (20 minutes): In your SMS platform (we commonly implement on our top partner Attentive or Yotpo SMS), add a compliant pre-permission prompt to your most-visited page that...

The Complete Guide to SMS Marketing for DTC Gro...

Do this today (20 minutes): In your SMS platform (we commonly implement on our top partner Attentive or Yotpo SMS), add a compliant pre-permission prompt to your most-visited page that...

How to Train Your List for BFCM Promotions

Techniques to warm and engage your list before BFCM sales start. For enterprise brands, Black Friday and Cyber Monday (BFCM) represent both opportunity and risk. The opportunity is obvious: unmatched...

How to Train Your List for BFCM Promotions

Techniques to warm and engage your list before BFCM sales start. For enterprise brands, Black Friday and Cyber Monday (BFCM) represent both opportunity and risk. The opportunity is obvious: unmatched...

Post-BFCM Churn Prevention Tactics

Post-BFCM Churn Prevention Tactics How to prevent customer drop-off after holiday sales end. Every November, brands celebrate record-breaking sales from Black Friday and Cyber Monday (BFCM). But by January, many...

Post-BFCM Churn Prevention Tactics

Post-BFCM Churn Prevention Tactics How to prevent customer drop-off after holiday sales end. Every November, brands celebrate record-breaking sales from Black Friday and Cyber Monday (BFCM). But by January, many...

Creative Testing Strategies Leading Into BFCM

How to test email and SMS creative pre-BFCM for best results. Black Friday and Cyber Monday (BFCM) aren’t just the biggest sales events of the year — they’re also the...

Creative Testing Strategies Leading Into BFCM

How to test email and SMS creative pre-BFCM for best results. Black Friday and Cyber Monday (BFCM) aren’t just the biggest sales events of the year — they’re also the...

Multilingual Klaviyo: The Best Options for Flow...

Do this today: Add a language preference field to your Klaviyo profiles and wire one real email to honor it—today, not “after the replatform.” Create a profile property called lang...

Multilingual Klaviyo: The Best Options for Flow...

Do this today: Add a language preference field to your Klaviyo profiles and wire one real email to honor it—today, not “after the replatform.” Create a profile property called lang...