September 2025: Klaviyo Service & Remix Supercharge DTC Retention

AI-powered support, on-the-fly image editing, and practical plays to win Q4 retention.

For brands serious about retention strategy, email marketing, and SMS marketing, September’s Klaviyo releases create real leverage. (Missed the June roundup? Catch up here: Klaviyo’s Latest Updates: June 2025.)

What’s inside

  1. Klaviyo Service (Public Beta)
  2. Remix: In-Platform Image Editing
  3. K:BOS—Plan for What’s Next
  4. September Plays (Do This Now)
  5. FAQ

1) Klaviyo Service (Public Beta): turn support into retention

Klaviyo is moving from “marketing platform” to “customer platform.” With Klaviyo Service in public beta, brands can unify customer data, route conversations intelligently, and use AI-assisted service to solve issues and drive repeat purchase. The result: fewer tickets, faster outcomes, higher LTV.

  • Single customer view: Orders, profiles, events, and preferences inform every reply.
  • Revenue-aware replies: Service macros and AI suggest make-goods, cross-sells, and win-backs.
  • Lifecycle alignment: Conversations can hand off to flows in email/SMS for post-resolution nurturing.

Implementation fits neatly with a lifecycle strategy: treat support as a revenue channel, not a cost center.

2) Remix: faster creative, fresher emails

Klaviyo’s new Remix tool enables on-the-fly image editing directly inside campaigns and flows—ideal when creative bandwidth is tight. Expect quicker test cycles, timely seasonal swaps, and higher message relevancy without slowing launches.

  • Speed: Tweak colorways, backgrounds, and crops inside Klaviyo.
  • Agility: Ship more variants for subject line × creative testing.
  • Consistency: Keep branding tight across email and SMS assets.

Pair Remix with a disciplined testing agenda and “learn-then-scale” workflow to convert speed into revenue.

3) K:BOS: see the roadmap before Q4

The Klaviyo community convenes this month at K:BOS. Expect deeper previews of AI features, channel orchestration, and data tools that will shape holiday and 2026 planning. Send a strategist or bring notes back to your retention and CRM teams.

September plays (do this now)

  1. Stand up Klaviyo Service: Define “moments to save” (shipping delays, size swaps, damaged items). Create macros with retention offers (store credit, next-order perks). Route post-resolution to win-back flows.
  2. Launch a Remix sprint: Refresh top-5 Q4 flows (Welcome, Abandon Cart/Checkout, Post-Purchase, Replenishment, VIP). Ship 2–3 creative variants per flow and document winners.
  3. Wire AI signals into flows: Use predictive churn and expected date of next order to trigger timely nudges across email and SMS.
  4. Tighten data hygiene: Standardize UTM and event naming to keep attribution and testing clean ahead of BFCM.

Need a Klaviyo Q4 tune-up?

Sticky Digital can audit flows, implement Klaviyo Service, and build a Remix testing plan in under two weeks. Start here: Contact the team or explore Retention Strategy and Klaviyo Services.

FAQ

Does Klaviyo Service replace my help desk?

Not necessarily. Many brands will run Klaviyo Service alongside existing tools, then decide which owns which use cases. The goal is faster, LTV-positive resolutions.

How should Remix fit into my workflow?

Use Remix for speed and iteration—spin up seasonal variants, align with offer testing, and reduce design wait times. Keep master brand assets in your DAM; let Remix handle rapid deployment.

What’s the fastest path to Q4 impact?

Prioritize Abandon, Post-Purchase, and Replenishment flows. Layer AI timing and VIP logic, then iterate creative weekly with Remix.

Keep building your edge: DTC retention topics • Klaviyo for Shopify • Email for DTC • SMS for DTC

 

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