7 Klaviyo Email Flows Every Shopify Store Needs for Retention
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7 Klaviyo Email Flows Every Shopify Store Needs for Retention
If you’re using Klaviyo and you’re not leveraging flows to drive retention, you’re leaving serious money on the table.
Flows aren’t just about automation—they’re about delivering timely, relevant, high-performing messages that support your customer journey and deepen LTV. At Sticky Digital, we don’t just build flows. We build revenue systems.
Here are the 7 essential Klaviyo email flows every Shopify store should be running to turn one-time buyers into loyal, repeat customers.
1. Welcome Flow
Goal: Convert subscribers into first-time buyers
Timing: Triggered by list signup (not order)
Why it works:
- Sets expectations and tone from day one
- Establishes brand trust before the first purchase
- Converts email-only subscribers before they churn
What to include:
- Brand story and value prop
- Social proof
- Timed offer with urgency
- Product education and starter SKUs
2. Abandoned Checkout Flow
Goal: Recover lost carts and capture intent
Timing: Triggered by checkout started but no purchase
Why it works:
- High intent audience
- Behavioral targeting = high ROI
- Personalization boosts conversion
Best practices:
- Use dynamic product blocks
- Test plain-text vs. branded formats
- Add UGC or testimonials to build trust
3. Post-Purchase Flow
Goal: Reinforce satisfaction, reduce churn
Timing: Triggered by completed order
Why it works:
- Increases second purchase rate
- Reduces returns and CX complaints
- Sets up long-term brand affinity
Include:
- Order confirmation + thank you
- Product setup or education
- Cross-sell suggestions
- Loyalty or referral program intro
Related: Retention Automation
4. Second Purchase Nurture
Goal: Turn one-time buyers into repeat customers
Timing: Triggered after first purchase is delivered
Why it works:
- Moves customers to the most critical LTV tier
- Introduces brand depth and complementary products
What to include:
- Follow-up on their first product
- New category introductions
- Low-friction upsells (bundles, subscriptions)
5. Win-Back Flow
Goal: Re-engage lapsed customers
Timing: Triggered 60–90 days post-purchase (depending on product cycle)
Why it works:
- Cost-effective reactivation
- Maintains deliverability by pruning inactive users
- Personalization beats generic “we miss you” messages
Pro tip: Don’t lead with discounts. Start with value, relevance, and curiosity.
6. Browse Abandonment Flow
Goal: Nurture passive intent into conversion
Timing: Triggered by product view with no add-to-cart
Why it works:
- Captures middle-funnel behavior
- Re-engages with relevant product-specific messaging
Keys to success:
- Don’t over-send
- Show recent views
- Reinforce urgency or social proof
7. Replenishment Flow
Goal: Drive recurring purchases for consumables
Timing: Based on average time-to-reorder
Why it works:
- Increases purchase frequency
- Removes friction from repurchasing
- Boosts subscription sign-ups when paired with incentives
Add value by:
- Estimating usage timing
- Offering discounts on bulk or subscription
- Making reordering 1-click simple
Final Thought
Your flows are your silent sales team. They run 24/7, they don’t miss a shift, and when built well, they outperform most campaigns. But they only work if they’re mapped, tested, and continuously optimized.
At Sticky Digital, we don’t just install templates—we architect retention-ready ecosystems in Klaviyo tailored to your product, customer journey, and growth goals.