About Us
Why Sticky Digital?
We are a retention marketing agency focused on making your customers stick through email, SMS, loyalty, subscription, and tech stack optimization. We are hyper-focused on keeping your customers loyal to your brand. Retention marketing is all we do and we pride ourselves on having the best strategists in the industry.
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Who We Are
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We specialize in building high-impact email and SMS programs for DTC brands
As Shopify experts, we design and optimize tech stacks that seamlessly integrate with your retention program, driving revenue through targeted, personalized customer journeys. Our approach is simple yet effective: we believe in doing more with less, focusing on the tools and strategies that deliver the highest ROI.
From building a clear roadmap to implementing a future-proof strategy, we'll help you maximize your tech stack’s potential and turn every customer interaction into an opportunity for growth.
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Nikki ToomanCo-Founder + CEO
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Mariel KilroyCo-Founder + COO
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Ashley HarbinExecutive Sponsor
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Maria GourgeotExecutive Sponsor
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Rachel HansonExecutive Sponsor
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Zoee SimmonsExecutive Sponsor
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Jenna BrownleeProducer & Partnerships
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Daisy BaroneSenior Retention Producer
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Nikki DickisonSenior Retention Producer
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Kaelie WhitesellDesigner
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Shanan PierceLead Designer
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Nicole PowlinaLead Designer
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Sasha MekkerLead Designer
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Ana MartinezDesigner
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Lexanna SchultzDesigner
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Macey DavisRetention Producer
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Hannah HansonRetention Producer
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Sammy KunodyRetention Producer
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Hailey BogettiRetention Producer
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Sam PoulsRetention Producer
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Darian ConteRetention Producer
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Monica LeeRetention Coordinator
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Iyanna PaniaguaRetention Coordinator
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Kailyn McMullenRetention Coordinator
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Breana FitzgeraldRetention Coordinator
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Kristin BlaedowRetention Coordinator
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Ashley BovenziRetention Coordinator
Voted #1 Retention Marketing Agency In North America 2023 + 2024
We're on a mission to create the future leaders of retention. Want to join the team?
How We Work
Foundations Of Success
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Personalized Approach
No rinse and repeat here. We look at every brand as an independent case, and craft a 1:1 roadmapped strategy based on current goals and customer interactions.
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RFM Analysis
Our recommendations are based off of an RFM analysis of the brand.
Everyone has different cohorts of customers based on current acquisition + retention efforts.
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Technology Knowledge
With so many touchpoints and app integrations available on Shopify, knowledge of how each one interactions with each other, and with customers, is at the core of our strategy.
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A/B Testing
A/B testing is the root of our strategies, every retention tactic implemented has been A/B tested. From Pop-ups, to email creative (layouts, templates, send times, etc) to best send times.
Shopify's Premier Retention Marketing Agency