Subscription Strategy

Nest NY overhauled their subscription program over a year

Results

By implementing a myriad of strategies and offering new, exciting benefits to their subscription programs Nest NY saw an increase of 40% in the first half of 2024 alone.

Services

Results Data

  • Average additional months on subscription

    +3

  • One year increase in subscription revenue

    223%

  • Failed subscription payments recovered in a year

    300+

  • New products added to the subscription program over a year

    50+

The nature of candles is highly seasonal, so Nest NY implemented not one, but two varieties of seasonal scent subscription. Using these unique new products and showcasing them in their email & SMS programs, they built an impressive subscription following.

Using ReCharges advanced Retain activations, Nest implementing a strategic gifting program for subscribers in order to prevent churn. In addition, they are able to reactivate people with expired credit cards and win-back people who cancel subscription with personalized email & SMS messaging.