After re-platforming NEST New York from one provider to Klaviyo, we wanted to ensure that customers we're being targeted for the pop-up at the best time in their shopping journey.

The Strategy:

One thing we knew for sure was that most customer sshop/browse differently dependent on their current device. So, we started by creating a separate mobile pop-up from their current desktop/mobile version.

• Ran 2 separate pop-up tests based on device
• Tested immediate display vs. scroll vs. time on page

What we found was that both pop-ups performed differently, based on the device. Mobile shoppers needed the pop-up to display differently than the desktop shoppers.