Strategic Loyalty Program

Strategic Loyalty Program

Results

KISS USA teamed up with Sticky Digital to revamp their Loyalty program which resulted in $175K increase in revenue in less than 6 months.

Services

Results Data

  • Increase in Active Customers

    +12%

  • Increase in Purchasing Customers

    +35%

  • Increased cross-sell for KISS brands

    100%+

  • Increase in Revenue

    +175K

Revamping Loyalty

KISS USA wasn't looking for a completely new program, but more of an effective way to get customers to engage in their current program. They also wanted to ensure that KISS customers could tier up and get additional perks for spending more with their brand.

Increasing their ROI:

KISS already had a good structure to the program in place, but were missing key features to make it generate true ROI.

  • We created campaign emails to engage customers outside of the journey cycle
  • Added Loylaty blocks to applicable journey emails to remind customers they had points to use
  • Added more ways to earn points
  • Increased ease of use of program -- changed verbiage and tiers to make it easier to understand how to get points and redeem them as a customer

Simple isn't bad!

Most brands that have a loyalty program make it too complex for customers to be able to understand their perks and benefits. By scaling back the loyalty program and adding easier ways for people to earn points, KISS was able to increase engagement.