Optimized Email Design

Optimized Email Design

Results

By decreasing the amount of emails sent out to their entire customer base, and implementing better segmentation with optimized email designs, Deborah Lippmann saw +110% increase in revenue, and +120% increase in orders placed.

Services

Results Data

  • Total Revenue YoY

    +110%

  • Total ROI

    22x

  • Total Orders YoY

    +120%

Refining The Strategy

The Deborah Lippmann team already had a very engaged user base, but something was keeping them from purchasing. Our job was to refine their current marketing strategy, turning them from a promotional brand into an elevated nail brand.

How did we succeed?

  • Created new email templates that were lighter more scalable
  • Decreased the number of emails being sent, while we hyper-segmented their audiences
  • Tested for best send days/times (and restructured content calendar to meet these days)

Years of Success

The Sticky Digital and Deborah Lippmann team have worked together for over 3 years. Reiterating on their email program over the years -- as their client base continually changes, so does the Sticky Digital strategy. So, we can ensure that we are meeting their customers where they are.

Check out our Yotpo Case Study here