Tips & Tricks to CRO Success

Conversion Rate Optimization (CRO): You've probably heard of CRO and you understand it's an important piece of the sales puzzle. 


Essentially, CRO is increasing a website’s visitor percentage who take action such as subscribing, purchasing, etc. through a systematic process. The process of CRO is understanding how your audience and users move throughout your website, from any action they did or didn’t take and what may have stopped them from moving forward with a purchase.


Here are our top 3 tips and top 3 tricks to lead you on your journey to CRO success : )


Top 3 Tips:

  1. Provide Quality Content: Curate creative that people will find eye-catching, making them want to continue to click, view, and to lead to a purchase.
  2. Strategic Call to Actions (CTA’s): Promote what you’re offering with the use of buttons, popups, etc. instructing your user to act on their purchase.
  3. Klarna: Klarna is a payment installment option that gives your customer the option to purchase with payment broken out over time

Top 2 Tricks:

  1. Google Analytics: Google Analytics is your friend, plain and simple. Use this tool to look at top search queries to find out what people are searching for and you can fix your page accordingly.
  2. A/B Testing: A/B Testing does work. You can use Google Optimize for free split tests.
  3. Simple Navigation: The last thing people want is to have trouble navigating an unorganized and overloaded page. Make your website as user friendly as possible.

 

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